You probably know by now that growing an Instagram account is not easy. There are times when you feel that all your efforts are in vain, as you don’t see any visible results. Not only that stagnation can be extremely discouraging, but when you see that you’re losing followers as opposed to gaining them, you might feel clueless: what is it that you’re doing wrong? Is it your fault or not? Let’s see!
- The Follow and Unfollow Strategy
This is, supposedly, one of the tactics embraced by users that want to grow their account ASAP. What does it entail? In essence, there are many accounts that follow tons of other Instagram accounts with the primary purpose of having them follow their account back. And while this doesn’t work in 100 percent of the cases, some people did manage to grow their accounts by using this tactic.
What these people don’t realize, however, is that the follow-unfollow game brings followers, but not real engagement. So, this could be one of the reasons you’re losing followers.
- You Lack a Unified Vision
Many people see Instagram as one of the many social media platforms they can use for marketing purposes. And while this is true, to some extent, Instagram is a lot more. This is a platform that rewards accounts that actively partake in the Instagram community.
In other words, this means you should ensure that your posts have a central theme. Your goal should be to create a vision that represents your brand and to ensure that you remain consistent with every piece of content you post.
- You Post Too Often or Not Enough
There are two extremes when it comes to posting on Instagram – namely posting too often or too rarely. Think of the following scenario: do you enjoy seeing a lot of posts from a single account during a fixed time frame? Not so much, right? On the other hand, let’s say that you’re following an account because you like the content, the ideas it promotes and so on, but you see that it hasn’t posted in a while. What do you do then? The odds are you’d rather unfollow them and pick other, more active accounts instead.
- There Are Too Many People on the Platform
As Instagram is gaining popularity by the day, people are becoming much more selective when it comes to following accounts. Therefore, you shouldn’t take this personally. Perhaps the people that unfollowed you are no longer interested in what you have to offer. And this is ok. It’s better to have a smaller base of real followers than a large number of fake followers. If anything, you could always use Instagram tools, such as Upleap, which has been proven quite effective. Ideally, though, you should check a legitimate Upleap Instagram review beforehand.
- Your Captions Are Either Non-Existent or Boring
If you tend to overlook your captions, then you should definitely do something in this respect. Captions are just as critical for both businesses and personal accounts, as they allow you to deliver a deeper, more comprehensive message.
So, if you’re losing followers on Instagram, it could be due to some of the reasons mentioned beforehand. Don’t lose heart, though, there’s always something that can be done. If you point out the problem, you can do something in this respect, right?