A TikTok marketing strategy is the latest addition to the list of items your business needs in its toolkit. TikTok has overtaken the world of social media, and you may feel the need to make a name for your business on the app. It can be a bit intimidating, but we’re here to help. If you’re looking for tips and tricks on how to up your TikTok game, you’ve come to the right place.
Some of the best ways to promote your business on TikTok are through partnerships with influencers, proper use of hashtags, creating hashtag challenge ads, and making use of available analytics. If this sounds confusing or overwhelming, that’s okay. Just keep reading, and we’ll dive into each of these topics specifically.
Influencer marketing on TikTok is similar to influencer marketing on most other social media platforms. The key difference is that TikTok influencers communicate with followers primarily through videos.
TikTok influencers reach a broad audience, given the app’s current monumental popularity. Like other forms of social media, TikTok appeals to a wide variety of users, so every influencer fits into a different niche of followers. This is important to remember as you launch an influencer marketing campaign.
How can you find the best TikTok influencer for your campaign? Influence Grid can help you pinpoint the best influencers for your brand to partner with. This Tik Tok Influencer Search Tool gives you access to a comprehensive database of TikTok influencers, and allows you to search for influencers by following, topic, engagement and more. Simply apply filters and explore the statistics on various influencers on the app.
Once you’ve narrowed down your list of potential influencers, you can start reaching out to them to see if they’re interested in a partnership. As you begin conversations with influencers and start developing a campaign strategy, keep in mind that the influencers know what they’re doing. So, you may have some specific ideas as to how you think the campaign should look, but it’ll be important to give the influencer creative freedom. They know their audience!
Another important thing to keep in mind as you work with an influencer is legality. Most successful influencers know that they need to include #ad with promotional posts, but it’s a good idea to go over the legal logistics as you set up a strategy. You will also want to set terms outlining a time period in which your partnered influencer will not work with any of your competitors.
Lastly, don’t forget to set deadlines and establish clear expectations for your partnership with this influencer. It’s important that everyone involved in the partnership is fully aware of everything that goes on – keeping everybody on the same page eliminates confusion and promotes success for your campaign!
For example, the beauty brand Too Faced, partnered with @KristenHancher on TikTok to promote their Damn Girl mascara after TikTok popularity caused a spike in sales of their Lip Injection Extreme plumping lip gloss.
F’real, the frozen treat brand, partnered with the @HaueterFamily to generate sales of their milkshakes and smoothies that customers have the fun of blending themselves. This unique spin on the sweet treats is showcased in the family’s promotional video.
Hashtags on TikTok work as an organizational tool, grouping similar posts together. When a creator posts a video, they will typically include relevant hashtags in the caption. Users can then search for a particular hashtag and find all posts that include that hashtag.
To search for a hashtag on TikTok, tap the “discover” icon on the bar at the bottom of the screen. In the search bar that appears at the top of the screen, type in any hashtag, and you will be presented with a large range of results.
In determining which hashtags to include in your business’s posts, think of what words effectively represent your brand. It might be a good idea to develop a set of general hashtags that you include in all of your captions, and then generate a variety of hashtags for individual posts.
Hashtag Challenge Ads
TikTok is a highly interactive app, so creating a branded hashtag challenge is a great TikTok marketing strategy, as well as an effective way to increase user engagement.
Creating a branded hashtag and launching an accompanying challenge invites users to create a video following the format of the original and include your brand’s unique hashtag. When other users see these videos and click on the branded hashtag in the caption, they will be taken to a page with your brand’s logo and a link to your website, as well as a description of the challenge.
In order to create your own branded hashtag challenge, you’ll first need to develop a brand-specific hashtag. Then, decide what you want your challenge to be. It should be something easy to follow and easy to recognize and associate with your brand. Next, choose an audio to accompany the challenge. Audios are essentially the basis of TikTok, so it is very important that your hashtag challenge goes along with an audio that users can quickly identify and associate with your challenge and your business. Once you’ve decided on a hashtag, challenge rules, and an audio, you’re ready to launch your TikTok hashtag challenge.
BMW launched a TikTok challenge with the hashtag #THE1Challenge, which encouraged users to post videos dancing near their new cars. Here’s one popular creator, @PatroxOfficial, showing off his moves.
Guess Denim also generated interest by popularizing the hashtag #inmydenim and challenging users to post videos in which they styled their best denim looks. These TikToks featured transformations, as users began the videos looking messy and then returned to the screen looking put-together and fashionable.
Popular creator @Operamericano rocked this challenge and generated thousands of likes, as shown above.
You can access your business’s TikTok analytics by switching your company’s account to a Pro Account. You can do this by heading to your profile page, clicking the three dots in the upper right-hand corner, and choosing “Manage account.” Then select “Switch to Pro Account” and continue choosing the proper settings for your brand. Once you have converted to a Pro Account, you will be able to access your analytics.
In order to view your analytics, once again click on the three dots in the upper right-hand corner of your profile. This time, select “Analytics” and begin exploring. You’ll be presented with a lot of information, so here’s a guide to help you understand the data you’re seeing.
Video views show you how many times your posts were viewed over a given time period.
Profile views lets you know how often your profile has been visited by users. This information is helpful in tracking brand interest.
Followers tells you how many users follow your account, and the Followers tab breaks this down in more detail. Within this tab, you can observe the gender of your followers, the top countries in which they reside, their peak times of activity, the top videos they watch, and the top audios they listen to.
The Content tab offers an analysis of your published posts, such as which of your videos are growing the most quickly in popularity. This tab also gives you a breakdown of the stats on your individual posts, including each video’s total likes, comments, shares, views, the total time users have spent watching the video as well as the average time users spent watching it, and where most users found your video. You can also see the top locations of users who viewed your post.
Other available metrics will tell you how often videos with a certain hashtag have been watched, how many total likes your posts have accumulated, and your account’s follower engagement rates.
Third Party TIkTok Analytics
While TikTok analytics offer a comprehensive view of your account’s metrics, some users prefer to draw their analytics from third party sources. If this interests you, here are five recommended sites for receiving TikTok analytics:
Popsters is an app that is popular with many big brands and allows users to analyze data from virtually any social media platform – TikTok included.
Pentos helps you to analyze videos, songs, hashtags and more – all to generate TikTok success for your business.
3. Melody Socials
Melody Socials helps you to search through TikTok and find what you’re looking for quickly – from users to audio.
With TikRank, you can search for the analytics on any influencer. So, you can view your own stats, as well as checking out other popular creators.
Through Social Insider, you can take a deep dive into your TikTok metrics. This site offers detailed insights into your own account analytics, and it keeps you updated on your competition.
Once you have a good idea of what generates responses from your followers, you can start using this to your advantage in creating new content. By using the tools listed above, you will be able to create the right video with the best audio and optimal hashtags that you share at just the right time of day.
Making Your Mark On TikTok
These TIkTok marketing strategies will be sure to deliver the best results and allow your brand to stay current with the latest business trends. Businesses everywhere are using these strategies to increase popularity on TikTok, and we know you don’t want to miss out. Now, get out there and go viral!