When being asked to deliver a marketing presentation at a conference or even in your office, a great deal of pressure can overwhelm you because the last thing you want to do is be boring. The truth is, whether you are discussing the latest digital marketing strategies or mobile marketing tactics, these topics can be a little dry at times. When you are in front of an audience for a a great deal of time, you may want to share something with them that grabs their attention. And one way of doing this is by sharing an engaging story.
Once you have delivered one engaging story and your listeners are silent leaning forward and their eyes fixed upon you; you know you have their attention! You will not want to go back to your old ways of speaking. You will drop endless slides with boring information in bullet points. You will underpin facts, numbers, does and don’ts with your unique unforgettable stories. You will garner fans who remember your teachings and talk favorably about you to other people. And this is how you become a remembered and recommended marketing speaker.
Top Speakers Use Personal Stories
The one and most important skill a professional speaker needs to understand and own is the simple but very effective art of storytelling. Audiences demand to be…educated, entertained, touched, and moved to action when they attend marketing events.
The easiest and most effective way to achieve this; is through meticulously crafted and carefully placed stories. Paint beautiful and courageous pictures in your audiences mind and they will love you for it. They will be able to identify with you and your experiences and can gain hope that they too can do it!
Are You Using Stories?
Stories make or break your presentation. Are you using stories in your speeches? You too can give your audience what they want, personal and exciting stories. They are already within you waiting to be explored and applied. As a matter of fact, you already own them. If you have lived on this Earth for some years you have experienced many things. Maybe interaction with people taught you some lessons. Maybe you had bad days or great days.
When was the first time you experienced some exciting feats? When did you discover something about your marketing strategy that just completely changed your perspective? These are all excellent topics for personal
stories and the audience prefers to listen to your know-how than something you find on the net.
“People want to be inspired and listen to experts who are passionate about what they are sharing” says Sean Adams of Motivation Ping. “This is why so many speakers use inspiring stories during their speech as it provides something insightful that gets the audience to think in a certain way.”
Audiences Love Well Told Stories
Many people say they would tell stories during their speech if they knew exactly how to tell them fittingly. And this is where many marketing speakers fall down and experience failures with their tales. It is not that listeners do not like your stories; the truth is they do not like how you tell them. If after the first few lines you have to back track: “Oh I forgot to say….!” Your listeners lose interest and tune out.
Some speakers get lost in too much fluff that muddles the point of their stories; the audience cannot follow and again tunes out. You need to tell them in an exciting, clear and flowing way. The secret lays in the groundwork.
Of course it goes without saying that when you are giving a marketing presentation, that the information you share with your audience needs to be compelling and something insightful. However, it is just as important that you are interesting and engaging when you are up on stage or in front of your audience. By learning how to use storytelling during your speech, it will make you a much more dynamic speaker.