One common question we hear from app developers is whether it’s worth creating a website for their app from the get go.
There seems to be a lot of confusion among app makers about whether or not this is a good idea, or a worthwhile investment.
A lot of app creators assume it’s not worth the time & money they have to put into it, because the time this takes could be better focused on the app itself.
This logic is faulty.
For one thing, creating a website for your app is a great way of standing out from your competitors, as so many people are too scared to create one. That isn’t the only reason why you should create an app, however; even if you are in a smaller niche without much competition, you need to create one.
We’re here today to tell you just how beneficial creating a website to market your mobile app can be.
It Allows You To Build momentum
If possible, we recommend that you build your website before your app has been officially launched.
A good few months is optimal for gathering momentum through inbound marketing from your future fans, but any advantage you can get is great.
By having a website dedicated to your app with all the information about your upcoming digital product, you can link people straight to, and incite instant curiosity.
Lots of people will download apps that they are curious about, so making sure that you incite this curiosity is essential.
A web presence will also get people talking on social media, and your website is likely to receive more traffic from word of mouth marketing as it gets closer to the launch date.
Even if your app has already been launched, however, creating a website is essential as it will help to drive momentum for future updates.
Is there a feature missing that people have been asking you to include for a while?
Tell them that you’ve listened to them and you’re going to take action through your website.
This will encourage them to become active on your app if they have become inactive, and may encourage current users to invite new people to try out the app to experiment with the new cool features they’re talking about on their website.
A Website For Your Mobile App Helps To Build An Email List
One big essential in marketing is an email list, and marketing apps is no exception. By having a website you can have banners that directly ask people to sign up for future news and updates.
This will provide you with a direct way of contacting your fans to inform them of changes to the app, which will keep them engaged and active, helping your app avoid going stagnant.
Gaining email subscribers will also give you the opportunity to monetize your app and company in different ways, providing you with a platform to sell advertising spots to with similar products and services.
You want to make sure they aren’t directly your competition, but as long as they are relevant, your target audience will not react unfavourably towards them.
You Can Receive Direct Feedback From Customers And Control Where That Feedback Is Posted
Your website is a great place to turn for feedback about your app.
From the very beginning stages, when it is in its most basic form, you are going to want to find out what people think about it.
Of course, they can do this via the app and play stores, but these provide limited opportunities to respond.
Chances are, even if you do respond, the individual isn’t going to respond back, or even know that a response has been left.
If you have a website, however, you can make it a requirement that people enter their emails before leaving a review, and get notified when you respond.
This will help build relationships with your users that make them feel valued, which will encourage them to make further comments on updates in the future.
It also allows you to use customer feedback to adapt your app in the future by finding out from the source what people want from your app.
Additionally, having a website for your app will allow you to censor your feedback to a degree, allowing you to prevent views that promote wrongful allegations from being posted.
You Can Provide In Depth Content About Your Product
A casual app user will often be happy enough to download an app based on the information provided on the app or play store.
Other users, however, will want to have the ability to find out as much as possible about your app before downloading it.
This is where a website comes in handy, as it allows you to talk in detail about every little part of the app.
You can tell them about the technology used in the app, such as artificial intelligence in health apps, detailed features that might not be apparent originally, and even the backstory of how the idea for the app came about. For example, check out how AIVA, an Artificial Intelligence social dating app uses their website to explain how the underlying technology works.
Basically, building a website for your company provides you with a platform to get personal with your app users.
You Can Utilize Online Marketing Methods (That Don’t Work With Apps Alone)
One reason why a lot of people who work on apps never make a website for it is because of the cost associated with creating one.
You’ve just paid out all this money to make the app itself, so why would you then spend all that money on a website on top?
Perhaps the biggest reason to do so is that it provides you with marketing abilities that you wouldn’t have through the app alone.
This includes things like SEO, which can be used on pages and blog posts within your website to gain authority of your target audience and improve your SEO ranking as a result. Check out how Hiresphere, an HR recruiting company, uses their blog to attract visitors to the site and mobile app. They rank organically for a keyword like “pros and cons of Linkedin” with this article. This is exactly why every app maker should consider building a website for their app. To rank organically online and get qualified traffic to their site and app.
This would allow your app to come up in the search results when people are looking for a solution to the problem your app solves.
Not only this, but a website can also be a good thing to use when utilising advertising on social media.
There is the option for people to click directly on the advertisement and be taken straight to the app in many circumstances, which is okay for the casual user.
Like we mentioned earlier in the article, however, not everyone will be satisfied with a short, advertising video that goes into little detail about the ins and outs of how the app works itself.
In this situation, you can directly link them to a landing page to download the app, or your homepage, which will go into more detail about what they will gain from installing your app.
After the points we’ve made, we hope you’re asking yourself why you ever considered not creating a website in the first place.
As you can probably tell, missing out on this important part of the app making process can have a drastic impact on the success of your application overall, and is limiting your opportunities to market yourself heavily.
It’s important to remember that you needn’t spend thousands of dollars, or hours and hours of your time creating a website.
As long as you have something that represents your app, with more information and a landing page with a download link, you are good to go.
So what are you waiting for? Go ahead and get on with it, so that your app can start seeing the success it deserves unfold!