As you probably
know, technology is moving at a very rapid pace and that can be confusing for
the business owner who wishes to take advantage of new technology. One of the
best emerging digital platforms is the mobile app, which would be custom
designed to suit the needs of the client, and there are many benefits to
designing your very own mobile app.
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Once a customer
has downloaded and installed your app, you have established a direct link to
the customer and research tells us that people are more inclined to look at an
app message than an SMS. News and promotional content can be sent to all your
customers with a single command, which might include referral and loyalty
programs, and if you run a support system, the app can be used to communicate.
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Once you have your
own app, your existing customers can use this to order products, without ever
having to visit your website and you will automatically be notified of the
purchase, enabling fast order fulfilment. You can integrate all your payment
gateways into the app, and with the right design, this will boost your
branding. Whilst on the subject, here is an interesting article on the future of mobile messaging, which outlines potential outcomes.
Your new mobile
platform is capable of delivering 4k resolution video, empowering you to create
stunning clips that go straight to the customer’s inbox. The up and coming 5G
rollout will enable super-fast data transfer worldwide, and this means great
reception and download speed, and by investing in mobile app tech, you have an
edge over your rivals.
A mobile app is
incredibly versatile and can be used to inform staff and key players of
important issues, and with multiple permission levels, you can control who sees
what. If you are planning a post-pandemic live event, or are hosting an appeal,
your mobile app is the ideal platform, and having your own digital platform
will do a lot for your image, as mobile app use is still relatively new.
exactly what your customers think about your products and service enables
improvement, and with your app, you can include a customer feedback section
that is easy to use and provides you with genuine feedback and that will
highlight any weaknesses.
If your business
is suffering due to the global pandemic, here is an Australian government website that is full of information that might be
of help. This is a difficult time for every industry and hopefully, things will
return to normal in 2021, but in the meantime, we must continue to provide
online services to our customers, and the mobile app is definitely the future
of digital technology.