66% of consumers in a survey believe that smartphones will be the preferred payment method over traditional wallets by 2020. In fact, nearly 30% of these consumers already prefer to pay with their phones over their wallets when shopping and in-person mobile payments are expected to reach $34.160 million this year.
All these numbers are proof that mobile e-commerce is now an integral tool for business and you have to make sure that you’re getting as many conversions as possible because the higher your numbers are, the better you’re doing.
As cliché as it sounds, personalize your marketing campaigns
Adding a personal touch to your marketing doesn’t just end with addressing your consumer by his name. You also need to keep track of your consumer’s purchasing habits to know exactly what you need to put out at the right time. There are many tools to help you gather data to predict purchasing habits and you can use this to re-align your campaign so they really target your consumers.
Improve your website’s mobile speed
In such a fast-paced world, people don’t have a lot of patience for pages that take more than a few seconds to load. So, if you’ve been suffering from a high bounce rate because of slow mobile page speed, this is the time to optimize your website.
Aside from observing Google’s best practices, you also need to work with your developers in optimizing images, installing the right plugins and using an efficient content delivery network that helps your website to load faster on mobile devices. You should also take this time to improve your shopping cart by offering a way to complete transactions with just a click or two.
Give consumers a consistent mobile experience
Consistency is very important for increasing mobile e-commerce conversions. To make sure that consumers get the same speed and efficiency throughout your website, make sure that every page is optimized to be mobile-friendly. For instance, your email page should be mobile-optimized so your customer doesn’t need to be redirected to a landing page and zoom in on the text to see its content. Disappointment can easily lead consumers away from your site and your brand, so make sure to fill in these gaps to avoid losing what could have been a conversion.
Use analytics that helps you track conversions from all sources
Tracking mobile e-commerce conversions can be quite tricky, especially since there are consumers who use their mobile devices for research and make their purchases using another platform, say in-store or through another device.
And since most analytics are not yet well equipped to track conversion paths across platforms, it can be difficult to know exactly if your campaigns are working or not. But what you can do is use some simple strategies like giving a mobile phone number or giving out a discount code to help you get an idea where your consumer made his purchase.
Build a relationship of trust with your consumers
With millions of businesses using mobile platforms to promote their brand, you really need to find ways to set yourself apart from the pack. One of the best ways to do this is by showing your consumers that you are real and that you are reachable.
Sharing contact information, staying active on social media and even writing on your website’s blog are great ways to build trust with your consumers because it gives them the opportunity to interact with you. You can also let them join the bandwagon by giving them the chance to rate your products and even write reviews about them. Of course, you need to build credibility both online and offline. You will have flaws in your business but transparency will help you prove that you are still reliable despite what you’ve been through in the past. Take Erik H. Gordon as an example. The philanthropist and investor was once accused but has proven his innocence and regained his credibility as an entrepreneur.
The future is definitely looking bright for mobile e-commerce and there are numbers to prove it. With mobile point-of-sale revenues to balloon to over $50 billion by 2021 from just $6.6 billion and with in-store mobile payments set to reach a staggering $503 billion by 2020, we can all look forward to more developments when it comes to using mobile devices for purchases. And for businesses like you who thrive on mobile conversions, this is a great opportunity to really shine and take your business to bigger, greater heights.