If you’re a small business and want to increase your sales, you need to have a mobile compatible website. This is an online platform that’s designed for a smaller screen, works with a touch screen, loads fast, and is easy to navigate with a mobile device.
Whether you own a business that’s a salon, restaurant, provides healthcare, roofing services, construction, or sells insurance, you’ll benefit from a mobile compatible website. CNBC reported that 72.6% of all internet users would be accessing the web solely on a smartphone by 2025.
If that’s not enough to convince you to make the switch, we’re going to give you more reasons why your business needs a mobile-friendly website.
First Impressions Matter
It’s been reported that 88% of customers will research a company before making online or in-person purchases. If your website doesn’t provide a great experience, you’ll lose a lot of sales.
When your website isn’t compatible with mobile devices, it will look too busy and be hard to navigate. When it’s complicated or confusing, people are going to leave your site and probably never return. Instead, create a website that’s clear on both mobile and full screens.
Customers Expect It
Nowadays, almost everyone has a smartphone or tablet they use to access the internet. Your customers and potential clients not only want but expect a mobile-first web design. Consumers want everything to be convenient for them.
Sales are the most important thing for small businesses, and without customers, there’s no way to make money. Give your clients what they want and make it straightforward for them to explore your mobile-friendly website.
Speeds Up Load Time
Sites with a mobile-first design are usually simpler ones, which makes loading time quicker. This is important because having a slow site can affect how many people will actually view it.
Think with Google reported that if your page takes 1 to 3 seconds to start, 32% of people will leave it. When it takes 1 to 5 seconds, 90% of them will exit your website. This continues to increase as it takes longer to load.
You’re losing all these potential customers without even getting a chance. A mobile-compatible site increases load time, and internet users will stay around to check out your site.
The Bottom Line
People are using the internet differently than they did in the past, and you’ll need to adapt. Having a mobile-friendly website will provide you more customers and more sales.
It’s essential to make this switch because your business’s first impression of clients is the website, they expect it to be easy to navigate, and it will decrease your loading time.