In 2020, ecommerce sales accounted for a significant 18% of all retail sales made worldwide. A combination of COVID-19 restrictions and advances in technology has driven both consumers and businesses online in a trend that shows no sign of abating.
With customers now seeking goods and services digitally, your credibility and exposure can make or break your company. Listing your business NAP (name, address, phone number) on an online directory is a foolproof way to improve visibility and generate buzz around your company.
Here’s a list of 4 business directories to try today.
1. D&B (Dun & Bradstreet)
Dun and Bradstreet describes itself as an organisation that supports their clients’ key initiatives to help them grow revenue, assess risks and increase their margins. With its global presence and sleek design, a listing on D&B business directory will add significant credibility to your company. Not only that, but the website also features advanced tools to help you discover and target new leads and perform intensive research on competing companies in your industry.
With over 740 active users in 2020, LinkedIn is known as one of the most trusted networking sites, making it a perfect place to list your business. LinkedIn is currently also the preferred platform for B2B marketers, so if you’re looking to increase your exposure, generate leads and forge collaborations within your industry, you’re in luck. Additionally LinkedIn boasts a domain authority of 98, which essentially means that Google ranks it highly in terms of credibility and pushes it to the top of search results. In turn, someone Googling your company will be more likely to see your professional bio page than, for example, an unfavourable customer review written on a personal blog.
3. Google My Business
Google My Business is a free tool and listing option that can quickly and easily increase your exposure online. With an account, you can connect with your customers and monitor how they interact with your company on Google. If a customer leaves a negative review, you can respond publicly, which is a great chance to save face and show potential stakeholders how committed you are to quality customer service. Google My Business is another listing site that will also add to your overall brand integrity, with studies showing that brands that appear on Google are 2.7 times more likely to be considered reputable.
4. Apple Maps
Unlike the more general directories listed above, Apple Maps is all about improving your local SEO. When consumers are seeking out a hairdresser for example, they often type a basic search like ‘salon near me’ into Apple Maps and simply review the options within a 5-mile radius. If you’re listed this means that even customers who don’t yet know the name of your business will be alerted to your company. By creating an appealing listing (include photos where possible), you can generate sales and compete against better known competitors in your area.
With more and more competition in e-commerce, listing your company on reputable online business listing sites is vital to help you stand out from the crowd.