Making Your Real Estate Website Mobile Responsive

Mobile users on the internet are far more prominent today than ever before.  At any point in time, you are guaranteed to find more mobile users browsing the digital pages of the web than people on personal computers or laptops.  So what does that mean for your real estate website?

It means you need to be conscious of your audience before you begin building your website.  Mobile responsiveness is the most pleasant design aspect web users can encounter, so make it your standard. In fact, according to, it’s one of the main reasons Google decided to move Google Search Console to a mobile first strategy. Here are a few tips for making your real estate website more conducive to the needs of mobile web users.

Don’t make two websites

It has become somewhat of a custom in past years to solve the issue of mobile web access by designing two separate pages; one page for mobile and one page for PC.  Don’t waste your time doing all that extra work.  There is a much easier way to create a safe haven for mobile users.  Keep reading and find out.

Use responsive design

As building two separate sites to please mobile users is actually a terrible look to Google’s search algorithm, building a website that naturally adapts to the screen viewing the information gives you a heads up in finding favor with the algorithm gods.  

Responsive web design allows mobile users to see everything a PC user would see, the items may just be rearranged for a more workable display.  This real estate website shows mobile responsive design in the way their gallery displays.  Take a look on your PC and on your mobile device to see the transition.  

Don’t use flash within your design

Flash isn’t good for your SEO practices, and it can slow down the load time of your site dramatically.  Flash doesn’t work cohesively with many of the popular browsers, and it can cause a mess for your visitors.

Use the viewport meta tag

Adding the viewport meta tag to your design coding will set your website up for easy mobile viewing.  The tag tells your website to detect what size screen the viewer is using, and then your page will adjust to fit the screen properly.  

Here is the code you’ll need to include:

<meta name=”viewport” content=”width=device-width, initial-scale=1”>

Make your buttons big enough for mobile

Don’t forget to pay close attention to the sizing of your clickable buttons within the display.  It may be easy to click the button on a personal computer, but can you easily click the button when your page is converted to mobile media?  Make sure your buttons are big enough for those who are all thumbs to click what they intend to click.