According to Tubics, last year during the beginning of the pandemic, the number of YouTube channels created increased by 23%. With millions of channels across this world-renowned video platform, it’s important to find ways to stand out from the crowd.
But if you’re new to the world of YouTube, you’re going to want to consider a few basic steps prior to diving in. Here are five tips to make the most out of your brand new YouTube channel.
Before We Get Started
You’ll want to do a little cleaning up of your digital assets. This means taking a look at any old accounts that you may have set up from college or duplicate YouTube listings you created for your business. If you do have an old YouTube account that you no longer have access to, you’ll want to take a few extra steps before moving forward with your new page.
First, you’ll want to save all of your content. And to already answer your question, you can absolutely save your video content without having access to your channel. You can use VDownloader to download and save your video and audio content and use it for your future material on your brand new channel.
Unfortunately, there is no way to permanently delete a YouTube account you don’t have access to. There is, however, a YouTube community help forum with information to be able to regain access to a lost account.
Plan Your Content Ahead of Time
There is nothing worse than scrambling every week trying to put together a video to upload. Not to mention the quality of your work won’t be nearly as good if you’re rushed. If you haven’t yet put together a plan for your content, that is the very next step you’ll want to take. Since creating your channel, you’ve already figured out your niche (make it as specific as possible) so you’ll know the direction of where you want your content to go.
Create a digital calendar to keep all of your video topics together. Make sure to account for your shooting days, editing hours, as well as uploading and scheduling time.
If you’re not sure what specifically you should make videos of, start by doing some research into specific keywords or terms that people are searching for within your industry. You can do this through various platforms, including Google’s Keyword Planner or in Google Trends. Both of these allow you to learn about what people are actively searching for.
Engage With Your Audience
Plain and simple, social media is meant to be social. Just because you post a video doesn’t mean you’ll instantly get hundreds of thousands of views. You want to engage with the people who will start commenting on your videos as well as be a part of the conversation on other people’s YouTube videos.
Not to mention, YouTube’s algorithm is notorious for boosting videos that have high engagement rates. The more you respond to your audience’s comments, the more likely your video will be boosted in YouTube’s search rankings.
Don’t Slack On Your Descriptions
Adding a description to your videos is important, but don’t just write any old paragraph assuming it doesn’t matter. Your descriptions absolutely matter. Use correlating keywords and terms that other people are searching for, along with links to other videos or playlists on your channel.
Another great use of descriptions is through using a table of contents. This allows people who are watching your video to be able to pick the exact clip they need to see to capture the pertinent information.
The key to starting your YouTube channel is to clean it up and have a plan. Get organized before you start a channel and upload videos without a purpose. The more organized and thought out your video content is, the happier your audience will be. The happier they are, the more likely they’ll end up becoming subscribers and returning visitors to your channel.