Many aspiring entrepreneurs and small business owners have ambitions to grow their companies significantly using the internet. Unfortunately, many people think that growing to great heights without spending any money is easy.
Some lucky companies have managed to reach an international customer base of millions by executing comprehensive blog strategies that get their content on the first page of Google for hundreds of keywords. But in most cases, if you want to maximise your online visibility – and start seeing results from your online marketing efforts quickly – you’ll need to pay to advertise your content.
The good news is that paid advertising online can be extremely cost-effective, especially if you know how to utilise all the marketing channels available to you and maximise your conversion rate. This article will give you some useful tips on how to increase your ROI from paid advertising.
- Create content for niche keywords
All businesses want to secure first-page positions for high-traffic search queries. But ranking highly for such competitive terms can take months or even years, depending on your marketing budget. In the meantime, you can drive customers to your website by targeting long-tail keywords. They may not receive as much traffic, but they might result in a high conversion rate. Plus, once you have a reader on your website, you can encourage them to follow links to more of your content.
- Advertise across a range of platforms
Don’t assume that publishing new content within landing pages and blogs will help you outrank the competition. Businesses who receive a high volume of traffic usually try to capture prospects by using as many different advertising platforms as possible. You can get your business on the first page of Google by bidding on keywords as part of your PPC strategy. Social media gives you a number of highly effective ways to get highly targeted ads in front of your potential customers.
- Keep an eye on what your competitors do
There’s no harm in having a peek at what your competitors are doing to attract customers that could belong to you. You can use a range of online tools to track the activity of your competition, which will give you an insight into the campaign types that could prove effective. Look out for ways to create strategies that address problems your customers have failed to.
- Always monitor the performance of your campaigns
Just because you think a campaign is amazing doesn’t mean it will yield a return on investment. You need to keep a constant eye on the effectiveness of your campaigns by analysing data points such as conversion rates and number of views. Hiring an SEO agency such as Smart Traffic is a good idea if digesting complex data isn’t your strong point.
If you take the time to learn how to master the intricacies of search engine optimisation, you could expand your customer base exponentially within the space of a few months.