6 Creative Ways to Advertise for a New Mobile App Launch
|New mobile app launches are always exciting. But they can also be a bit overwhelming, especially regarding marketing and advertising. You want to ensure as many people see your app as possible within the shortest time. But how do you go about doing that? Here are six creative ways to advertise for a new mobile app launch:
1. Through App Apparel
App apparel is a great way to get people talking about your app. You can create t-shirts, hoodies, or coffee mugs with your app logo or name. Give them away for free at events or sell them online. This is a great way to generate word-of-mouth marketing for your app. You can also create other promotional items like keychains, phone cases, or stickers. Anything that people will see and use daily is perfect for getting your app’s name out there. You can even create a line of apparel specifically for your app launch. This will help create even more buzz and get people talking about your new app.
2. Social Media Marketing
Social media is a powerful tool that can be used to promote your new mobile app. Create social media accounts for your app and start posting engaging content. Use hashtags, run contests, and partner with influencers to get people talking about your app. Make sure to post regularly and keep your followers engaged. Social media is a great way to reach many people quickly and easily. Also, use paid advertising on social media platforms like Facebook, Instagram, and Twitter. Customize the ads to target specific demographics, interests, or even locations.
3. Use a Promotional Video
Create a short, engaging video that showcases what your app does and why people need it in their lives. You can post the video on social media, your website, or even YouTube. Make sure to include a call-to-action at the end of the video, so people know how to download your app. A promotional video is a great way to get people interested in your app and increase downloads.
4. Use Teasers and Screenshots
If you have a new feature or update for your app, use it as a way to generate interest and excitement. Create teaser images or videos that give people a glimpse of what’s to come. This will help create anticipation for your app launch and get people talking about your app. You can also use screenshots to show your app’s features and user interface. Post them on social media or your website with captions highlighting the benefits of using your app.
5. Ask for Reviews
Social proof is a powerful marketing tool. When people see that others are using and enjoying your app, they’re more likely to download it themselves. So reach out to friends, family, and even strangers and ask them to leave reviews for your app on Reddit, Mevvy, App Store, or Google Play. Use their reviews and testimonials on your website or social media accounts. They will show potential users that your app is high-quality and worth downloading.
6. Google AdWords
Google AdWords is an effective way to increase awareness of your app and get more people to download it. Create text, image, or video ads that show up when people search for keywords related to your app. You can also target specific demographics, interests, or even locations. Google AdWords is a great way to reach many people quickly and easily.