Everyone talks about increasing brand awareness, but some methods are better than others. For example, digital signage is one of the most effective ways to increase brand awareness. In fact, according to data gathered and published by Entrepreneur.com, digital signage can increase brand awareness by 47.7%.
Increasing brand awareness has many positive effects on your business. The biggest impact is that brand awareness establishes a sense of credibility and trust, which makes customers willing to pay more for your products despite lower competitor prices.
Digital signage companies know consumer psychology and specifically design their systems and packages to support you in delivering the right messages to the right people. For example, Visix – a leader in the digital signage industry – makes it easy to import data from hundreds of formats, and provides professional templates and an intuitive back-end content management system.
If you haven’t been using digital signage to increase brand awareness, here are 3 reasons to start.
1. Your competitors are using digital signage
Are your competitors using digital signage? Don’t let your competition have the advertising advantage. If your competitors are using digital signage, they’re generating more attention and engagement than they would with simple print ads.
By using digital signage sooner than later, you’ll get that competitive edge against competitors who either aren’t using this technology yet or who are using it, but haven’t optimized its use.
If you find your competition’s digital signage, check it out to see what they’re doing. However, don’t try to copy their ads. You have no way of knowing if their ads are effective in your industry. You also won’t know if the ads were created by a professional marketing team. Look at competitor ads for inspiration, but don’t use the ads as a template.
2. Digital signage creates physical engagement with consumers
If you want massive sales, you need consumer engagement. You might think of social media platforms when you hear the word ‘engagement,’ but that’s virtual engagement. Digital signage can create a physical engagement where consumers physically interact with a screen.
By using touchscreens to display your digital advertising messages, you can invite consumers to tap the screen to learn new information, sign-in to an appointment early, retrieve a discount code, or find an item in your store. The possibilities are endless. If you can create an interactive idea in your mind, you can bring it to life through a digital sign.
Research has shown that when you grab a consumer’s attention with physical engagement, they feel more connected to the brand and/or product even if only for a moment. This is why businesses give hands-on demonstrations at trade shows and conferences – getting consumers involved physically is effective.
In the marketing world, this is referred to as ‘haptic marketing’ and it’s highly effective. Many consumers prefer touching items before buying and haptic marketing utilizes the preference for touch to influence purchases. You might be familiar with haptic feedback – the slight sound and vibration felt after punching keys on a mobile device. The same interaction can be created through touchscreen digital signage.
3. You can swap or alter messages instantly
In your quest to raise brand awareness, you’ll undoubtedly decide to change your message multiple times to refine the words or reach a different demographic as you narrow down your target market. With digital signage, you can swap images and messages instantly through your browser from anywhere in the world. Unlike print ads, you don’t need to go to all of your signage locations to make changes.
The ability to change messages on a whim means you can test more messages in a shorter period of time if you’re in the testing phase. Your marketing campaign will move along faster and smoother.
Go with a professional digital signage company
These days, it’s possible to find DIY instructions for everything you can imagine, including creating a digital signage system for your business. However, that’s a mistake that can cost you time, money, and attention.
Unfortunately, nobody is immune to digital signage mistakes – not even the Dallas Cowboys. The good news is that by using a professional digital signage service, you can avoid many of the pitfalls that come from inexperience. You’ll still need to monitor your signage and be diligent, but you’ll have an advantage in your quest for increasing brand awareness.