In today’s DIY marketing culture, many people are seeing only a fraction of the success they’d otherwise get from hiring a professional marketing agency. The main reason for limited results is a lack of marketing knowledge and experience. While many aspects of marketing can be learned online, it’s hard to find anyone teaching advanced marketing strategies.
It’s hard to find advanced marketing strategies online because people who understand these strategies don’t want to give away their secrets. They’ll provide just enough low-level information to help people get moderate results, but they keep the high-level marketing strategies to themselves.
Even if someone did publish all known marketing secrets online, the majority of advanced marketing strategies require extensive time and effort to learn. The good news is that some strategies can be learned conceptually and implemented fairly easily.
Are you ready to take your mobile marketing to the next level? Start implementing the following strategies.
1. Focus heavily on lead generation
Lead generation is frequently undervalued. Everyone seems to focus on getting sales as a main marketing strategy. There’s nothing wrong with wanting to get sales, but if that’s your only marketing approach, you’re going to fail.
First, divide your marketing efforts into sales and lead generation. Next, double the time and money you’re putting into lead generation. Unless you’re already working with a professional agency, you’re probably not doing enough lead generation.
Here are some tips for a strong lead generation campaign:
Ask for the right information
For lead generation, make sure you’re asking for the right information from leads so that you can properly segment your list. For example, Green Residential, a property management company in Houston, asks leads for the property address where services are needed. This information tells the company right away if the lead is within their service area.
Disqualify leads through your web form questions
It’s time consuming to disqualify leads manually, so do as much as you can through your web form. Ask questions that will tell you whether or not a lead is a potential match. For example, if you’re a business coach who only works with clients making $150,000 per year or more, ask leads to disclose their level of income. Set your email program to automatically filter out all leads who selected an income level below your threshold.
Double check your landing pages on mobile devices
Most landing page applications automatically make each page mobile-friendly, but it’s always a good idea to double check. This is especially critical if you’ve hired someone to create custom landing pages from scratch.
Check your web forms by submitting information through the form as if you were a lead. Your page and form might look great, but make sure it’s working.
2. Create multiple versions of sales copy to generate targeted traffic
The top sales pages work not because they look good, but because they receive targeted traffic. If you’re sending all of your traffic to the same sales pages, you’re losing money unnecessarily.
Writing killer sales copy is important, but even the best sales copy won’t generate a sale if the lead isn’t ready to buy.
Each visitor to your website is going to be in one of three main stages: ready to buy, interested but needs more information, or not interested at all. One piece of sales copy won’t reach all three of these groups. To reach people in all stages, you need multiple pieces of sales copy written specifically for people in each stage.
For example, say you’re selling a bagless vacuum cleaner. It will be easier to make a sale from someone who is ready to buy a vacuum cleaner. All you need to do is convince them your vacuum cleaner is the right choice. This can be achieved with simple sales copy outlining the benefits of the product and clever ads.
Different copy is required to reach someone who is interested in buying a vacuum cleaner, but isn’t ready to buy. Usually, these people need more information. The approach here is to create content that will provide the information needed to move the person from interested to ready to buy. These people will not buy from a traditional sales page, but they might make a purchase after reading an in-depth article.
The biggest challenge is figuring out how to reach people in each stage. For that, you may need to hire a professional marketing agency.
3. Nurture your leads
Once you’ve generated qualified leads, make sure you nurture them in a gentle email sequence. Don’t just send them emails asking them to buy your product. Learn how to spot when a lead is ready to buy. Take your time to convince them your product is the answer to their problem.
Mobile marketing is the future
General marketing principles don’t change for mobile users, but delivery methods can vary. For instance, to reach more mobile users you’ll want to run PPC ads on social media platforms like Facebook and Instagram. The trick is creating ads that appeal to your market and sending them to the right landing page.
While much of mobile marketing can be done on your own, the best results will always come from hiring a professional agency.